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This topic focuses on the most seemingly impossible challenges ever accomplished including mountain climbing, extreme races, sailing, etc. I focused on creating a grid that leads your eye and is easy to snack on, giving my audience the flexibility to gravitate towards what they are most interested in. Each section is organized to maintain realistic elevation and carefully considered hierarchy. The data visualizations give perspective on how extreme each of these challenges are. The mood is very motivational and athletic, which is why I built this out into an athletic brand called "Limitless." This information is very flexible and can be used both in large and small scale. Using this style of information could be really effective with athletic branding because it is very to the point and inspirational. From a branding perspective, leveraging these "physical challenges" could be a really unique edge to the brand and it could capitalize on storytelling and evoking strong emotion. 

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