Procter and Gamble's HairFood is a smaller brand created from natural ingredients that puts nourishment and wellness in the spotlight. Conceptualizing their website relaunch and social strategy, I was able to strategically plan how to gain the trust and create a community for their target audience. Natural products are often claimed but not credible. HairFood invites its audience into a strong online community that celebrates wellness even outside of haircare. We created categories that educate, inspire, and even donate because everyone deserves nourishment. I broke down their social strategy into unique categories and mocked up posts that show this coming to life, as well as created a website home page that plays into these categories and focuses on a community not selling a product.