This project was in collaboration with Procter and Gamble as they set out to create a new haircare brand targeted for a GenZ, gender-neutral, multicultural audience. NOU (Next of Us) was created to celebrate everyone's individual features and wear them proudly. Each product is formulated for a different curl pattern and porosity level so you can choose what best fits you. In creating this brand, we wanted a fun, fluid look. Something that would stand out on shelf and evoke confidence. We brainstormed ways to make this a lifestyle brand, whether that be Spotify playlists or NOU-themed Nike's. Working on this project, I was able to dream and explore as I designed the branding assets and thought of the potential. NOU hit shelves in 2021, go to your local Walmart and see if you can spot it!