Every year I choose a word. I think long and hard about what I really want to focus and improve on. Last year I chose Fearless. It's funny because it couldn't have been a more perfect theme. Last year I was laid off unexpectedly and turned my side hustle in a full time business. I faced so many challenges being a first time entrepreneur and it was often scary but I held on to the word fearless. Taking the leap of faith into pursuing Nat Marie Design full time led me to more growth and success than I could have ever imagined.
So going into this year, I wanted a word that I could hold onto in times of self doubt. I am still very much growing and learning along the way. I decided for 2024 my word of the year is confidence.
Confidence is something I, like many women, have struggled with my entire life. I always told myself if I was more confident I would be so much more successful. Insecurity is deeply rooted in me and although I try my best not to show it, it takes more power over my life than I'd like to admit.
STEP 01: I think the first step to being more confident is to let go of perfectionism and realize that I am a lifelong work in progress. I will never have all the answers. Mistakes will always happen and I need to give myself the grace that I would give others.
STEP 02: This may be the largest barrier between me and confidence. I need to stop being a people pleaser. I focus more on other people's happiness and what they think of me over my own joy. I find myself making exceptions and adjusting to other people even if it means screwing myself over. I need to understand not everyone is going to like me and my process. I want to determine my boundaries first and focus on those who respect them instead of trying to be everything for everyone.
STEP 03: Finally, I want to break the comparison game. Social media has really played a role in this. We are constantly comparing ourselves to others who are more adventurous, more beautiful, and more successful. Instead of wanting more and more, I am ready to focus on what I do have. I want to practice gratitude and trust in God.
How To Have Confidence in Your Branding
Your brand is not just a logo or a tagline; it's the essence of your identity, the story you tell the world. Confidence in your branding is what draws customers in, conveying trust, reliability, and authenticity. When you believe in the unique value your brand brings to the table, that confidence radiates through every interaction, leaving a mark on your audience. It's the assurance that your products or services are not just desirable but essential. In a world saturated with choices, a confident brand stands out.
I believe the first step to achieving confidence in your branding is to invest in a brand you love. Don't skim over your brand personality and values. Start by reflecting on who you are. What do you want to be for the world? Nat Marie Design can help you define your brand and have that foundation that is so important.
Once you know yourself, invest in a logo and brand style that reflects that. People make judgements on what they see immediately. You have just a few seconds to make an impression. The most important tool for catching the eye of your audience is design. It is so imporant to invest in a brand you love and you feel will connect with your audience.
YOU DESERVE GREAT BRANDING.
For everyone who needs to hear that please read it again. It is so easy for us to dismiss our own needs and that, of course, ties back into confidence, but I am here to tell you that you deserve great branding and it will make such a big difference in your business. There are a million excuses for you not to invest in a great logo, website, social, etc. but that voice in your head that is telling you that you don't deserve to invest in yourself is wrong. If you are willing to put your heart and soul into your business then you shouldn't settle for anything less than what you deserve. We are here to help you and support you. I hope to see more confident businesses this year and help people own their style.