The Impact of Branding: Higher Engagement and Revenue
Good branding doesn't just entail a logo or color palette, good branding is the way you build trust and a connection with your clients. With cohesive branding, you will see a great impact on your revenue and engagement. There is a lot of psychology involved with branding. Studies have shown that consistent branding across platforms can increase revenue by up to 23%. Furthermore, 81% of consumers say trust is a crucial factor in their purchasing decisions, which is directly influenced by a company’s branding.
And back to the psychology lesson, why does branding matter so much? Appearance influences perception. A professional and polished brand will communicate quality, reliability, and value. This is going to attract more customers of course, but also allow you to charge more premium prices because you are proving that you are high quality through high-quality branding.
The Power of Appearance: The Tale of Two Restaurants
Let's look at this from the perspective of two Mexican restaurants. Let's say they are both located in an upscale area, both serve equally delicious food. But just their branding affects them in two very different ways. First, the restaurant on the left. The restaurant on the left has outdated signage, lacks a cohesive identity, and has no social media appearance. This consequently has left the restaurant to barely stay in business with very low prices.
Now let's take a look at the restaurant on the right. The restaurant on the right branded to feel modern, inviting, and consistent. Customers and passersby are attracted to the elevated appearance and so as a result, every weekend there is a waitlist. The restaurant within a few years of the rebrand was able to open multiple locations and raise their prices. The key difference here is obviously the branding. Your brand is their first impression of your business and how customers perceive you.
Branding is About Trust and Connection
Great branding builds trust. When customers see a professional and cohesive brand, they are more likely to feel confident in your product or service. This trust translates to loyalty, repeat business, and even advocacy, as happy customers recommend your brand to others.
Beyond trust, branding is about creating an emotional connection. Your brand tells a story that resonates with your audience, making them feel understood and valued. This connection turns casual customers into lifelong fans.
Why You Should Raise Your Prices After A Rebrand
A rebrand is the perfect opportunity to reassess your pricing. By investing in a professional and cohesive brand, you elevate your business’s perceived value. Customers are willing to pay more for a product or service that appears premium and high-quality. Raising your prices after a rebrand not only capitalizes on this elevated perception but also signals to your audience that you’ve leveled up. It’s a win-win: your customers feel they’re getting more value, and your business sees increased revenue.
Ready to Transform Your Brand?
If you’ve been considering a rebrand, now is the time to take action. Whether you’re struggling to connect with your audience or looking to elevate your business to the next level, great branding can make all the difference. Let’s work together to create a brand that not only looks amazing but also drives engagement and revenue.
Reach out today to learn how we can transform your brand and help your business thrive!
Schedule a free 30 minute branding consultation with me, please email me at: hello@natmariedesign.com
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