5 Ways Franchises Can Simplify Their Marketing Strategy

Transforming Business Alliance Inc. — A Year of Brand-Led Growth

Over the past year, our studio partnered with Business Alliance Inc. (BAI)—one of the leading franchise networks—to reimagine their brand and modernize their marketing engine. Together, we led a full rebrand, rebuilt their website, launched a YouTube presence, produced email campaigns, and took over social media management.

What I loved most: watching a thoughtful brand system unlock momentum. As the new identity and content strategy rolled out, BAI’s channels felt unified, their story became clearer, and engagement followed. This partnership is exactly why I built a design studio—so we can think holistically, create boldly, and empower great businesses to grow.

Here’s how we approached it:

• Rebrand & Identity System: Cohesive logo family, typography, color, and design language built to scale across corporate and franchise audiences.

• Website Rebuild: Clear positioning, streamlined UX, and conversion-focused content.

• Always-On Marketing: Channel planning, content calendars, and creative production across social, email, and video.

• Template & Ops Layer: Toolkits and guidelines so the team can execute consistently—at speed.

I’m proud of the work, grateful for the collaboration, and excited for what’s ahead in 2025.

What Is a Marketing Retainer?

A marketing retainer is an ongoing partnership where our team provides consistent, strategic support—so your brand shows up beautifully and reliably every single week. Rather than one-off projects, retainers give you continuity, measurable progress, and a studio that knows your business deeply.

At Nat Marie Design, retainers are custom-built. We scope around your goals and capacity, then own the work you need most—brand stewardship, social media, email campaigns, video, design assets, and more—so you can focus on running the business.

Why Retainers Work (Especially for Franchises & Multi-Location Brands)

• Streamlined Brand Consistency
  From in-store to Instagram, every touchpoint aligns. We build the system—and keep it humming.

• Tailored Strategy
  No copy-paste plans. We map your audiences, priorities, and seasonality into a focused content plan.

• Time Back for the Business
  You handle operations and growth. We handle the marketing engine.

• Scalable Infrastructure
  Toolkits, templates, and workflows that scale as locations and offerings expand.

• Creative That Drives Results
  Thoughtful design paired with clear calls-to-action—so your marketing isn’t just pretty; it performs.

Let’s Build Your Marketing Engine

Our year with Business Alliance Inc. reaffirmed the impact of a steady, creative partner—especially for brands with complex footprints. If you’re ready to elevate your brand and marketing with a studio that brings strategy and soul, let’s talk retainers.