Brand Identity • Packaging Design • Visual Storytelling

Chalet Fine Chocolate is a premium bean-to-bar chocolate brand rooted in craftsmanship, storytelling, and sensory experience. From our very first conversation, it was clear this wasn’t just another chocolate bar — it was an elevated, intentional product with a rich narrative behind it. Our goal was to design a brand and packaging system that honored that story while standing out on shelf with sophistication and restraint.

We built the Chalet identity around key brand values: elegance, origin, and experience. The logo was thoughtfully designed to reflect layers of quality and care — structured, refined, and detailed to match the depth of the product. For the packaging, we took a dual-layer approach: the exterior stays clean and minimal to communicate luxury, while the interior unfolds to reveal tasting notes, ingredient sourcing, food and wine pairings, and the brand story — inviting the consumer into a deeper experience with every unwrapping.

A standout feature is the hand-illustrated Ara bird, a nod to a Bolivian farming tradition where the cacao harvest is signaled by the falling feather of this bird. Subtle details like this connect the brand back to its roots and reflect our belief that great branding is storytelling — not just design.

This was one of our most collaborative and rewarding projects to date. From strategy to illustration to layout, every piece was crafted to reflect the care that goes into Chalet’s chocolate.

Why Packaging Design Matters

At Nat Marie Design, we believe packaging is more than just a wrapper — it’s a first impression, a storyteller, and a sales tool. We take a strategic approach to packaging design that blends form and function, helping your product stand out while staying true to your brand’s purpose. If you're ready to elevate your product with thoughtful, high-end packaging, we’d love to help you bring it to life.

An open box of assorted luxury chocolates with gold foil-wrapped chocolates and various striped or patterned chocolate pieces, alongside a closed black box labeled 'Chalet Fine Chocolate'.
Logo for Chalet Fine Chocolate with a black background and gold and white text
Chocolate bar wrapper displaying the brand name 'Chalet' with flavor 'Dark Raspberry', 60% cocoa content, and notes of 'Rich, Velvety Delight'. Includes nutrition facts, vegan, organic, kosher, halal, gluten-free icons, and barcode.
Brochure for Chalet Fine Chocolate explaining ingredients, tasting notes, and the story of the Ara cacao, with sections on dark chocolate pairings and Bolivian cacao origins.
A person wearing a white baseball cap with a logo, next to a dark chocolate bar and a chocolate box labeled Chalet Dark Raspberry.
Various logos and labels for Chalet Fine Chocolate featuring a stylized oval with a 'C' and lines, with text in gold, black, and beige, some with borders or background shapes.
A white tote bag with 'Chalet Fine Chocolate' logo and a large black billboard with the same logo hanging above a brick building against a clear blue sky.
Natalie Alves, the founder of Nat Marie Designsitting on a beige couch, wearing yellow earrings, a beige dress, and a delicate necklace, with tattoos on her left arm, in a cozy room with framed botanical prints and a potted plant in the background.

Like what you see?

Reach out and say hi! We’d love to work with you!