Social Media Strategy • Marketing Assets • Canva Template System

Grameen Foundation empowers women around the world to break the cycle of poverty through financial inclusion and community-led development. When their team reached out, they were looking to establish a stronger, more strategic presence across social media — one that would align with their mission and resonate with global audiences.

We started by developing a comprehensive social media strategy, including competitive analysis, audience insights, content buckets, platform recommendations, and posting schedules. From storytelling and thought leadership to data visualization and impact messaging, we created a clear framework Grameen could use to inform content decisions well beyond our engagement.

From there, we built out a full suite of custom Canva templates, allowing their team to create content consistently, confidently, and in-house. We also refreshed internal and external assets, including branded slide decks and marketing collateral, ensuring visual consistency across all materials.

A Scalable Strategy for Long-Term Impact

Our goal wasn’t just to deliver content — it was to build a sustainable system Grameen could manage themselves. By equipping their team with easy-to-use tools and a strategic roadmap, we gave them everything they needed to scale their content, grow their presence, and stay aligned with their mission.

At Nat Marie Design, we help mission-driven organizations turn strategy into action — creating brand and marketing systems that are thoughtful, scalable, and built to last.

A tablet displaying a promotional slide with the logo of Grameen Foundation and a photo of a woman holding a child in a rural setting, along with a smartphone showing a social media profile page with various colorful posts and images.
Collage of images and infographics from a presentation by Grameen Foundation, including photos of women in community projects, statistics on poverty and women empowerment, and a young girl in traditional attire.
A slide titled 'Content Buckets' categorizing social strategy content into sections: Storytelling 30%, Informational 30%, Inspiration 15%, Gratitude 10%, Thought Leadership 10%, and Updates 5%. Each section contains bullet points detailing content ideas such as stories, data visualization, quotes, community appreciation, expert articles, and event promotions.
Calendar showing social strategy activities with color-coded categories: storytelling (blue), informational (orange), inspiration (green), gratitude (purple), thought leadership (red), and updates (yellow).
Conference or presentation room with a large banner that reads 'Inspirational, Gratitude, and Thought Leadership', a poster with a woman in a white headscarf, and a monitor displaying a woman holding a plant, amidst white walls and ceiling with spotlights.
Three social media posts on a burnt orange background. The first post announces an 'Exploring Power Dynamics Workshop' with the Grameen Foundation logo. The second features a quote from Cherry Ann, a Grameen agent in the Philippines, about empowering women to start their own business. The third shows a woman wearing a face mask in a market with bags and people, mentioning that 72% of adult women in Eswatini are self-employed.
A young woman with long, wavy,blonde hair, smiling and sitting on a beige sofa. She is wearing a beige dress with puffy sleeves, yellow hoop earrings, and a delicate gold necklace. She has a tattoo of flowers on her left forearm and is sitting with her legs crossed, one hand on her knee and the other resting on the sofa. In the background, there is a plant, framed art on the wall, and natural light coming through a window.

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Reach out and say hi! We’d love to work with you!