Brand Strategy • Visual Identity • Packaging & Retail Brand System

Lucy’s Juicery is a fresh new juice and smoothie bar launching in San Antonio, Texas — inspired by clean ingredients, feel-good energy, and one adorable pup named Lucy. When the team behind the new concept reached out, they needed a complete brand identity to bring the business to life and stand out in a competitive health and wellness market.

We began by establishing a visual direction that felt colorful, inviting, and grounded in quality. From a flexible logo suite to a playful, fruit-forward color palette (featuring hues like Cherry Red, Caribbean Blue, and Peach), every detail was designed to reflect the freshness and energy of the brand. Typography selections balance boldness with charm, creating a brand voice that’s vibrant and full of personality.

We also created a full set of supporting brand elements, including illustrations, custom icons, and visual assets to be used across cups, signage, menus, merchandise, and more. The brand system is both fun and functional — giving Lucy’s Juicery a cohesive look across every touchpoint while staying flexible for growth and seasonal promotions.

Why Branding Matters for Retail Food & Beverage

In a space as visually competitive as food and beverage, branding is everything. It’s how you capture attention, build a loyal following, and create an experience people remember (and want to come back to). With Lucy’s Juicery, we built a visual identity that not only stands out — but feels just as energizing and joyful as the product itself.

At Nat Marie Design, we craft retail brands that blend personality, strategy, and shelf appeal — built to grow with your business from grand opening to long-term success.

Various fast food items from Lucy's Juicery including juice cups with straws, a paper bag, and a food box on a counter with a red tiled wall in the background.
Interior of a juice bar named 'Lucy's Juicery' with three round wooden tables and six chairs, decorative fruit illustrations on the wall, and hanging ceiling lights.
Four variations of a logo for Lucy's Juicery, each with stylized text and a cherry icon, displayed on different colored backgrounds.
Pattern of white line-drawn fruit illustrations, including strawberries, pineapple, bananas, grapefruits, watermelons, cherries, and strawberries, on an orange background.
Abstract colorful geometric shapes including semi-circles, triangles, rectangles, and wavy lines arranged randomly with pastel and earth tones.
Outdoor sidewalk signboard advertising 50% off on green smoothies at Lucy's Juicery, with colorful fruit and abstract graphics, set on a city street with trees and a café in the background.
A woman holding a white tote bag with 'Lucy's Juicery' logo, and a paper bag filled with various fruits including pineapple, lime, avocado, and kiwi, on a green background.
Natalie Alves, the founder of Nat Marie Design, wearing a beige dress with puffed sleeves, gold jewelry, and yellow earrings, sitting on a beige couch with crossed legs, in a room with framed botanical art and a potted plant in the background.

Like what you see?

Reach out and say hi! We’d love to work with you!