Brand Strategy • Visual Identity • Brand Guide Development

TrustRock Automotive is a new, independently owned auto repair shop with a big mission: to bring honesty, professionalism, and a higher level of care to the vehicle service industry. As a startup preparing to launch its first location, they came to Nat Marie Design in need of a full brand identity — one that would establish trust, set them apart from competitors, and lay the groundwork for long-term growth.

We developed a comprehensive brand system from the ground up, starting with strategy and positioning. The resulting identity is strong, clean, and modern — designed to reflect their commitment to quality service and customer care. The primary logo and extended logo suite combine bold structure with warmth and approachability, while the color palette — featuring navy, orange, off-white, and bold accent tones — creates a visual language that feels both professional and energetic.

To ensure consistency across all future touchpoints, we created a detailed brand guide outlining logo usage, color applications, typography, textures, iconography, and additional graphic assets. This system gives their team a strong foundation for everything from signage and uniforms to digital ads and vehicle wraps.

Why Branding Matters for Local Service Businesses

For a new business entering a crowded market, branding is more than design — it’s how you build credibility and connection from day one. With TrustRock, the brand we created reflects their core promise: dependable service, done right.

At Nat Marie Design, we build strategy-driven brand systems that grow with you — helping service-based businesses show up confidently and consistently across every platform.