Wild Brew is a craft beer company that is themed around bringing out your inner childhood spirit. Drinking inspires the playful, fun side of us all and that was my inspiration for creating a brand that uses nostalgic fairytales to create a stylish, modern visual language. I used colorful branding elements, strong typographic hierarchy and strategic illustrations that features the most iconic parts of the fairytale, studying the most valuable information to include on the packaging. With such a strong theme, I built out this packaging concept into a full lifestyle brand that could leverage apparel, social media and bold advertising.